Vässla was founded by the veteran of marketing Rickard Bröms and the two forwarders Peter Klangsell and Mikael Klingberg.
Rickard Bröms has spent the last 14 years building brands and marketing them. First at the successful agency Farfar followed by Sweden's first hybrid firm Wisely and most recently at Sweden's largest full service agency Bizkit Havas.
Peter Klangsell and Mikael Klingberg founded the scooter shop KopEnScooter. Now 2004. Today is the premier retailer of scooters in Sweden, with flagship stores, e-commerce and a lot of local retailers. In 2014, they expanded their operations with electric bicycles under the elcykelvaruhuset.se brand. The electric bicycle store has the widest range of products in the Nordic countries and has grown with triple figures annually.
The combination of brand knowledge and product experience has been crucial.